Today’s Trends
Why You Should Be Using Programmatic Native Ads
Why You Should Be Using Programmatic Native Ads Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Native ads have so much potential that I don’t believe is being explored enough...
Local SEO Myths Debunked
Local SEO should be the first priority for local business owners looking to boost their marketing efforts. The success of your business depends on it. When you’re not an expert at local search engine optimization, you’ll find many inconsistencies in the...
Effective July 2018: Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
After years of pushing for 'secure by default' web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to...
How to Quickly and Quietly Handle Customer Conflict
Unfortunately, your customers aren’t always going to be happy. Customer complaints are just an expected part of the job! But what do you do when an upset customer takes it to the next level? What’s your best course of action when customers are loud, angry, or...
What is Connected TV?
Nearly two-thirds of US households now have a connected TV device and usage - especially among 18-24 year-olds - is climbing rapidly. In January 2017, 18%, or 21 million homes, used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of almost 15...
Where Did Snapchat Go Wrong?
Snapchat's been in the news for the last year or two for a number of reasons. Whether it's been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn't quite made the cut for most marketers,...
Heineken prioritizes mass reach over hypertargeting on Google and Facebook
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach mass audiences. The brewer is rethinking the role of platforms long touted for their ability to deliver highly personalized messages. Digital...
A Brand Marketer’s Guide to Programmatic
As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...
Turn objections into opportunities: 3 steps
Some salespeople view every objection as an obstacle moving them further away from winning a prospect’s business. But successful salespeople realize that beneath the surface, objections may hold the key to understanding what motivates a buyer’s reluctance. They use...
Developing the Best Targeting Strategy with our new Device ID Targeting
Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains,...
10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy
"Digital Marketing" is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for...
119 Facts You Don’t Know About Email Marketing
Source: https://websitebuilder.org/resources/119-facts-you-dont-know-about-email-marketing/