Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...
1. Hashtags are for search. Use hashtags that others will search for. A branded hashtag is most likely not searched for.2. Keep hashtags relevant to your post.3. Hashtags are NOT accessories! Don’t add them just to add them. Most posts look better without a...
You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these...
Search engine optimization (SEO) is not a “quick fix,” and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses. In an online business environment that’s heavily dependent on organic search, the lack of an effective search engine optimization...
Ad Grants Policy Compliance Guide We launched updated Ad Grants policies in January, 2018 to provide more guidance on running a high quality account. Follow these recommendations to comply. The instructions below are based on the new Google Ads experience. Check what...
Crafting a good experience is like telling a good story Stories are core to various activities, tools and methods applied in UX. Stories are how we remember. We tend to forget bullet points (Robert McKee on HBR). Bullet points make as little of a good story as...
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. The race to steal market share from Google in local search...
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a...
In this blog series, we will be exploring the impact of design on LogoGrab and the importance of hiring a designer for any company. Part One will delve into the world of design, exploring the trials and tribulations of hiring a skilled designer. I recently spoke with...
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best...