Today’s Trends
Sell Me This Pen…
Have you ever been on a sales job interview and the interviewer said, “Can you sell me this pen?” While the task itself may seem very simple for most prospective salespeople, the question can be hard to answer with any type of success. And, sometimes your answer can...
Questions To Ask Prospects
The goal here is to conduct stronger discovery. Also, when someone says they are happy, to me it's a red flag. Consider these questions to uncover hidden opportunities: Tell me why you say that, explain to me what you mean. How do you consistently the ideal new...
The Art of Setting Expectations
In Stephen Covey’s famous book, The Seven Habits of Highly Effective People, my favorite habit is – Begin with the end in mind. From my perspective, that is what the art of setting expectations in sales is all about. How often have you met with a potential client and...
Client’s Questions from Kurtis
Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...
TEN BENEFITS OF LOCAL SEO
Your business wants to reach out to people in your immediate area. You don’t need search engine optimization because you don’t want or need customers from Kansas trying to find your Excavating business in Texas, right? Actually, SEO isn’t just for companies that want...
Free Online Google Courses
https://alison.com/learn/google
Why Is My Verified Business Not Showing on a Keyword Search?
Most mornings upon waking, I head into the Google My Business Forums and answer a few questions. I get that I am doing free work for Google but I have always found that there is some personal satisfaction helping other small businesses deal with the realities of...
Seriously, Google, can you just make exact match exact?
In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. In case you haven’t heard, Google has decided to ignore function words and word...
Is the way you think about reach outdated?
Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing. Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the...
14 Email Marketing Mistakes to Avoid
14 Email Marketing Mistakes to Avoid Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers. Despite the rise of social media and texting, email...
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby. Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in...
How to Add Email Subscriptions to Your WordPress Blog
Do you want to add email subscription to your WordPress blog? Recently, one of our users asked us what is the best way to subscribe by email option in WordPress? In this article, we will show you how to add email subscriptions to your WordPress blog and start building...