Why You Should Be Using Programmatic Native Ads

Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...

What is Connected TV?

Nearly two-thirds of US households now have a connected TV device and usage – especially among 18-24 year-olds – is climbing rapidly. In January 2017, 18%, or 21 million homes, used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of...

A Brand Marketer’s Guide to Programmatic

As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...

Developing the Best Targeting Strategy with our new Device ID Targeting

Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains,...

Full path ROI: Aligning attribution models with the buyer’s journey

Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is...
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