Today’s Trends
10 Things That Will NEVER Change In Sales
The sales landscape is constantly changing. New technology, new platforms, new corporate structures and fluctuating economies make it a tough industry to keep up with. Sales strategies will evolve to reflect these changes but ultimately sales as a profession, sales as...
Why costs for local SEO campaigns vary
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear...
5 SEO Tips
Good on page SEO strategies come in all shapes and sizes, but these are proven. #1 Keywords Are Key, How to Choose Them So much time and effort on optimizing websites with keywords that are not being searched. You should invest your time and energy in finding the best...
Selling SEO With Ease
Starting the sales conversation - 5 Questions to ask your client to get the ball rolling: 1. Do you want to be found on google? 2. Do you want people to walk into your business? 3. Are you interested in getting more people to your website? 4. How does website traffic...
Full path ROI: Aligning attribution models with the buyer’s journey
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is...
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The conversation about...
National retailers: Stop ignoring local SEO
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. When I worked in NBC’s...
Why is SEO Better than PPC?
Why is SEO Better than PPC? SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help...
Guidelines for representing your business on Google
Summary: Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are. Creating a successful listing that won’t be suspended requires avoiding...
Kurtis’ Corner: Creating a Marketplace to Drive Customers Down the Sales Funnel
Thought to share....Here is a Great example of a company creating a KEYWORD, a marketplace and driving people deeper down the funnel. 84 Lumber did the SUPER BOWL commercial for JOURNEY 84, their take on immigration and community partnership. It was an odd commercial...
Now we know: Here are Google’s top 3 search ranking factors
Google's Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google's search algorithm. Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain. We knew...
Google local knowledge panel testing promotion box
Google is testing a new Google local knowledge panel layout with owners promotions. Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by...