Today’s Trends
Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting "intrusive interstitials" on mobile web pages. Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of...
External Links
External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this...
Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of...
Signing up & Cancelling Yext
What Happens When You Sign Up for Yext? Business Details: The business’s information footprint turned out to not be as messy as one would expect from a personal injury firm. Especially one that has been operating since 1958. The NAP that we are working with is:...
What You Should Know about Programmatic Advertising
If you've been using paid search for a while and haven't tried "programmatic" ads, now could be a good time for a change. Advertising isn't what it used to be. It's more precise than at any other point in history. According to LinkedIn Influencer Tim Cadogan,...
5 Questions Marketers Should Ask in 2017
With the new year right around the corner, we asked a dozen marketing and agency execs, hailing from companies including Sephora, Starcom, and Carat, to share what's top of mind as they finalize their 2017 plans. Am I focused on the right metrics for a mobile-first...
What You Need to Know About Accelerated Mobile Pages (AMPs)
You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the...
How Micro-Moments Are Changing the Rules
Consumer behavior has changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new mental...
Critical Things Confident People Won’t Do
In The Empire Strikes Back, when Yoda is training Luke to be a Jedi, he demonstrates the power of the Force by raising an X-wing fighter from a swamp. Luke mutters, “I don’t believe it.” Yoda replies, “That is why you fail.” As usual, Yoda was right—and science backs...
The Latest YouTube Stats
Audience Demographics: Who’s Tuning In Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. Here are some of the most common myths about YouTube viewers, and the data-backed...
A Simple Explanation Of ‘The Internet Of Things’
By: Jacob Morgan http://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#4d248e956828 The "Internet of things" (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside...
Ad Industry to FCC on Privacy Rules: You Got It Wrong
http://adage.com/article/privacy-and-regulation/ad-industry-fcc-privacy-rules-wrong/306507/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social By: Kate Kaye "The FCC got this wrong." At least that's the reaction of the Direct Marketing Association...