Today’s Trends

How to Quickly and Quietly Handle Customer Conflict

How to Quickly and Quietly Handle Customer Conflict

Unfortunately, your customers aren’t always going to be happy. Customer complaints are just an expected part of the job! But what do you do when an upset customer takes it to the next level? What’s your best course of action when customers are loud, angry, or...

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What is Connected TV?

What is Connected TV?

Nearly two-thirds of US households now have a connected TV device and usage - especially among 18-24 year-olds - is climbing rapidly. In January 2017, 18%, or 21 million homes, used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of almost 15...

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Where Did Snapchat Go Wrong?

Where Did Snapchat Go Wrong?

Snapchat's been in the news for the last year or two for a number of reasons. Whether it's been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn't quite made the cut for most marketers,...

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A Brand Marketer’s Guide to Programmatic

A Brand Marketer’s Guide to Programmatic

As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...

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Turn objections into opportunities: 3 steps

Turn objections into opportunities: 3 steps

Some salespeople view every objection as an obstacle moving them further away from winning a prospect’s business. But successful salespeople realize that beneath the surface, objections may hold the key to understanding what motivates a buyer’s reluctance. They use...

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Sell Me This Pen…

Sell Me This Pen…

Have you ever been on a sales job interview and the interviewer said, “Can you sell me this pen?” While the task itself may seem very simple for most prospective salespeople, the question can be hard to answer with any type of success. And, sometimes your answer can...

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