Local SEO doesn’t happen in a vacuum

Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. By: Greg Gifford Local SEO doesn’t happen in a vacuum If you’ve read any of my past articles, you know that I sometimes (usually)...

SEO & The Zero Moment of Truth

Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...