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Googe’s Non-profit Ad Grant Policy

Ad Grants Policy Compliance Guide We launched updated Ad Grants policies in January, 2018 to provide more guidance on running a high quality account. Follow these recommendations to comply. The instructions below are based on the new Google Ads experience. Check what...

Seriously, Google, can you just make exact match exact?

In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. In case you haven’t heard, Google has decided to ignore function words...

Is the way you think about reach outdated?

Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing. Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the...

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in...
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