Full path ROI: Aligning attribution models with the buyer’s journey

Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is...

Why is SEO Better than PPC?

Why is SEO Better than PPC? SEO (search engine optimisation) and PPC (Pay Per Click) may be considered ‘sisters’ in the online marketing world; however in reality they are always in contention. Part of the problem stems from the way they are used competitively to help...

What You Should Know about Programmatic Advertising

If you’ve been using paid search for a while and haven’t tried “programmatic” ads, now could be a good time for a change. Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to...

Misunderstood Metrics: Time on Page / Session Duration

Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...

Click-Through Rate (CTR): Understanding Click-Through Rate for PPC

http://www.wordstream.com/click-through-rate By: Larry Kim In Internet marketing, CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high click-through rate is...
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