Summary: Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are. Creating a successful listing that won’t be suspended requires avoiding...
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of...
You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s British Whiteboard Friday, Will Critchlow and Tom Anthony of...
Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new...
https://moz.com/blog/why-every-website-should-invest-local-links-citations-whiteboard-friday By: Rand Fishkin At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying...
https://moz.com/blog/local-seo-where-to-focus-your-efforts-now By: Casey Meraz In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to...
