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TEN BENEFITS OF LOCAL SEO

Your business wants to reach out to people in your immediate area. You don’t need search engine optimization because you don’t want or need customers from Kansas trying to find your Excavating business in Texas, right? Actually, SEO isn’t just for companies that want...

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in...

Why costs for local SEO campaigns vary

Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear...

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The conversation...

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. When I worked in NBC’s...
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