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3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a...

How and When to Use the H1 Tag on Your WordPress Website

If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best...

Local SEO Myths Debunked

Local SEO should be the first priority for local business owners looking to boost their marketing efforts. The success of your business depends on it. When you’re not an expert at local search engine optimization, you’ll find many inconsistencies in the industry. Some...

A Brand Marketer’s Guide to Programmatic

As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...
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