You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these...
Search engine optimization (SEO) is not a “quick fix,” and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses. In an online business environment that’s heavily dependent on organic search, the lack of an effective search engine optimization...
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a...
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best...
Local SEO should be the first priority for local business owners looking to boost their marketing efforts. The success of your business depends on it. When you’re not an expert at local search engine optimization, you’ll find many inconsistencies in the industry. Some...
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to...
