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TEN BENEFITS OF LOCAL SEO

Your business wants to reach out to people in your immediate area. You don’t need search engine optimization because you don’t want or need customers from Kansas trying to find your Excavating business in Texas, right? Actually, SEO isn’t just for companies that want...

Why Is My Verified Business Not Showing on a Keyword Search?

Most mornings upon waking, I head into the Google My Business Forums and answer a few questions. I get that I am doing free work for Google but I have always found that there is some personal satisfaction helping other small businesses deal with the realities of...

Is the way you think about reach outdated?

Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing. Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the...

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in...
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