With the new year right around the corner, we asked a dozen marketing and agency execs, hailing from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans. Am I focused on the right metrics for a...
Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new...
Audience Demographics: Who’s Tuning In Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. Here are some of the most common myths about YouTube viewers, and the data-backed...
By: Jacob Morgan http://www.forbes.com/sites/jacobmorgan/2014/05/13/simple-explanation-internet-things-that-anyone-can-understand/#4d248e956828 The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace...
http://adage.com/article/privacy-and-regulation/ad-industry-fcc-privacy-rules-wrong/306507/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social By: Kate Kaye “The FCC got this wrong.” At least that’s the reaction of the Direct...
They know they’re spending money in the wrong places By: Kristina Monllos http://www.adweek.com/news/advertising-branding/gary-vaynerchuck-argues-marketers-are-fighting-attention-war-174160 Have you seen The Big Short? Gary Vaynerchuk has and he believes what it...
