Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is...
Thought to share….Here is a Great example of a company creating a KEYWORD, a marketplace and driving people deeper down the funnel. 84 Lumber did the SUPER BOWL commercial for JOURNEY 84, their take on immigration and community partnership. It was an odd...
Google is testing a new Google local knowledge panel layout with owners promotions. Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by...
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages. Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because...
If you’ve been using paid search for a while and haven’t tried “programmatic” ads, now could be a good time for a change. Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to...
