Today’s Trends
Social Media Tips and Tricks for Promoting your Restaurant
Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...
5 Tips on what hashtags are, what they are used for, and how to use them
1. Hashtags are for search. Use hashtags that others will search for. A branded hashtag is most likely not searched for.2. Keep hashtags relevant to your post.3. Hashtags are NOT accessories! Don't add them just to add them. Most posts look better without a hashtag.4....
10 Simple SEO Mistakes to Avoid
You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these...
4 Things Most Leaders Don’t Understand About SEO
Search engine optimization (SEO) is not a “quick fix,” and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses. In an online business environment that’s heavily dependent on organic search, the lack of an effective search engine optimization...
Google’s Non-profit Ad Grant Policy
Ad Grants Policy Compliance Guide We launched updated Ad Grants policies in January, 2018 to provide more guidance on running a high quality account. Follow these recommendations to comply. The instructions below are based on the new Google Ads experience. Check what...
Storytelling Principles to Improve Your UX
Crafting a good experience is like telling a good story Stories are core to various activities, tools and methods applied in UX. Stories are how we remember. We tend to forget bullet points (Robert McKee on HBR). Bullet points make as little of a good...
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search. The race to steal market share from Google in local...
3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the...
The Importance of Hiring the Right Designer for Your Company
In this blog series, we will be exploring the impact of design on LogoGrab and the importance of hiring a designer for any company. Part One will delve into the world of design, exploring the trials and tribulations of hiring a skilled designer. I recently...
How and When to Use the H1 Tag on Your WordPress Website
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some...
Weedmaps Image Sizing
Recommended Image Resolutions on Weedmaps: Avatar (Business Logo): 400px X 400px (square format) Menu Item Images: 1600px X 900px (rectangular format) Photo Gallery Images: 1600px X 900px (rectangular format) Deal Gallery Images: 1600px X 900px...
The future is mobile video: How advertising must adapt or die
It’s well known that digital media audiences have increased their consumption of mobile video in recent years, but it might be more accurate to say that mobile video is consuming digital media. This past September, Facebook told The New York Times that a...