Facebook & Instagram

SOCIAL MEDIA
PAID AD TYPES

Social Media has become a part of our lives. Over 90% of social media users’ time is wasted trying to figure out the latest algorithm and how to cheat it. Well, here are some paid ad types that can help you speed things up while you work on your social footprint.
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Facebook Ads

Learn about Facebook Ad Types, their specs, benefits, and how they can help you increase your pipeline.

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Video

Show off product features, and draw people in with sound and motion.
Get the specs
Learn about video ads

Image

Drive people to destination websites or apps through high-quality visuals.
Get the specs
Learn about image ads

Collection

Encourage shopping by displaying items from your product catalog—customized for each individual.
Get the specs
Learn about collection ads

Carousel

Showcase up to ten images or videos within a single ad, each with its own link.
Get the specs
Learn about carousel ads

Instant Experience

Instant Experience, formerly called Canvas, provides a full-screen, mobile-optimized experience instantly from your ad.
Get the Instant Experience specs
Learn about Instant Experience

Lead Generation Ads

Lead ads on Facebook and Instagram help you collect info from people interested in your business. A lead ad is presented using an image, video, or carousel.

Learn more about creating lead forms

Offers

Offers are discounts you can share with your customers on Facebook. You can design your offer ad to appear as a image, video, or carousel.
Learn more about creating offer ads

Post Engagement

Most Page posts on Facebook can be boosted to deliver more likes, comments, shares, and photo views.
Learn more about creating Page post engagement ads

Event Responses

Event response ads can be used to promote awareness of your event and drive responses. You can design your event ad to appear as an image or video.
Learn more about creating event response ads

Page Likes

Page likes ads can be used to drive users to like your page. You can design your Page likes ad with a video or an image masked to a ratio of 1.91:1.
Learn more about creating Page likes ads

Generating New Ideas. Solving Big Problems

Ad Formats. Find beautiful, powerful ways to tell your business story.

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How should you tell your story?

Whether you want to use video, images or words—or a combination of those elements—there’s a Facebook ad format that fits your business story. Put your business front and center on Facebook, Instagram, Messenger and Audience Network with ads that reach your audience on every device.

Find the ad format that’s right for you below, or work with a vetted Facebook Marketing Partner to help you start advertising today.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever.

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