Search Engine Optimization
The strategy of driving your website into relevant searches your customers are making to increase visibility, page traffic and lead potential on mobile phones and tablets. Search engine optimization is often about making small changes to parts of your website in order to affect the visibility of your website in a search engine’s organic or unpaid search results. Making sure your website is optimized around keywords and is providing informative content is crucial to pulling in valuable traffic and eventually, applicants.
Types of SEO
We understand mobile and tablet and will improve your reach and relevance within Google + Local so you can be found when people are on the go.
With the growth of mobile technology, more people are searching for businesses in their area than ever before. There is significant evidence that mobile searches are driven by location, and that mobile searches lead to almost instant action. Users often use their phones to look for restaurants or shops in their immediate area to make a specific purchase. By this point they have already completed most of the buyer’s journey and they are looking for a retailer with whom to make a purchase.
This type of search traffic has huge implications for your organization’s website. You want to maximize your Local SEO to appear at the top of search results for people in your area.
At Cayseas, this is done by placing your business’ name, address and phone number in a variety of directories like Yelp and YP.com where people often search for local businesses. This also helps establish your business as a trustworthy and pro-customer service company. Next, we will use aggregators to distribute your data to popular social media sites like Pinterest where you can tag your location easily or people can check in. Then we will identify industry specific directories where we can submit your site for easy searching.
The goal of any Local SEO effort is to provide users with contact information to easily reach your business. Even if they are not searching using Google or another popular search engine, they will still be able to find you on one of these prominent sites based on your information and proximity to their location. Cayseas can show you how.
We provide SEO and schema-focused “on-page” optimization of your organic presence to drive clicks to your sites and visitors to your physical locations.
Most brands have the basics like Facebook, Twitter, and Instagram but there are a ton of other social networks with high domain authority. Establishing profiles on these networks helps to solidify our clients as a legitimate brand on the web.
These are a content distribution play. We syndicate the blog posts we produce to sites like Digg and Delicious to potentially get more eyeballs on our content. These sites also provide high DA backlinks.
Premium Niche & Geo Citations
Highly targeted and high-quality directory listings.
Links within the body of the content on our Publication network. These links will be used very sparingly throughout the course of the campaign (maybe once per quarter). We have a strict policy that the relevancy HAS to be there in order for a link to be placed.
Links from external sources such as blogs. Sometimes we will create content in the form of Guest Posts to be published on another webmaster’s blog which will contain a link back to the client’s website. Other times we will identify existing content on a website where a link will simply be placed within the post.
In today’s world, everyone has a computer at their fingertips – their mobile phone. Research shows that four out of five consumers use their mobile phones for shopping, and that mobile searches lead to action nine out of ten times. Google and other search engines now include mobile users in their search results, so it is crucial that your company is represented in mobile search (local SEO).
ComScore did a recent study showing that mobile searches are location-based more than 60% of the time and that mobile users want to make a purchase less than an hour from the time they complete their search.
Various States of SEO
Get More Candidates | Receive More Applications | Rank Higher in Searches
The number one strategy for businesses to make a name for themselves on the web is through the use of continuous search engine optimization. Google has devised an algorithm that changes over time, taking into account the quality of content on your page, your site speed, the quality of links to and from your page and more.
This algorithm is designed to help the most authoritative and informative sites rise to the top of Google’s rankings, and those of other search engines, where consumers will receive the greatest value for their search efforts.
Organic SEO is one of the best ways to build authority over time and increase your rankings, while making the most of your marketing dollars. Search engine optimization is a long-term strategy that requires diligence and commitment, but will continue to earn returns as effort is applied to it. Once your page is well-established, users will be able to search your library of information in perpetuity, meaning even older content will continue to draw in new visitors.
Organic SEO also makes the most of modern research and analytics programs. Thus, as trends in your industry change, your SEO strategy will change as well.
Cayseas can help you stay ahead of shifting keywords and the latest advancements made in your industry. Your site will evolve to meet users at every step of their journey and provide them with valuable information about your organization. We also use a variety of hidden on/off-page SEO tools to enhance search results and ensure the best possible blend of optimization available.
Optimizing your website’s architecture, headers, meta data, and more will structure your site properly for Google’s crawling bots.
Strategizing with guest blogs, backlinking, social seeding, and outreach will give your website the votes it needs to gain the domain authority you want.
What is the Strategy?
Google loves brands so you’ll see more of an emphasis on Social Profiles, Niche & Geo Directories, and Web 2.0’s to help establish brand authority.
Diversification will typically come in the form of guest posts on niche-relevant and geo-relevant blogs and websites.
Content syndication will be accomplished by publishing the content we create to social bookmarking sites like Digg, Delicious, Reddit and more.
Why does the Algorithm Change?
Increase Awareness • Drive More Leads • Sell More Stuff
Our SEO team is comprised of versatile digital marketing experts that are Google Analytics certified. We have your back on the digital frontier. We’re not just your SEO company, we’re your co-collaborators and partners for web success.
Doing It Right
Research & Analysis
Measure & Improve
What is included in an Organic SEO package?
- Dedicated SEO Specialists
- Custom Strategy
- On-Page Optimizations
- Targeted Keyword Research
- Analytics Integration
- Lead Generation and Call Tracking
- Link Acquisition
- Content Marketing
- Google Penalty Recovery
- Robust Reporting
What are backlinks and how do they help my site?
Why is additional content important for my site?
Why can’t I find my website?
How many keywords are good to rank for?
Top Tier Citations
What Do You Get with a Local SEO Campaign?
- Optimized Google My Business Listing
- Enhanced Citations on Top Tier sites
- Manually created Niche & Geo citations
- Automatic syndication to data aggregators
- Fix errors and remove duplicate listings
- SEO for Google My Business page
- Social reputation audit
- Monitoring & alerts for online reviews
- Contextual relevant backlinks
- Detailed reporting including benchmark and monthly
What are citations and how do they help my GMB page?
Why can’t I see what keywords my GMB page is ranking for?
How do I show up for all my service areas?
How do I get in the top 3 listings for local searches?
Periodic Table of SEO
What We Offer
Google My Business Setup
Google My Business Optimization
Posting Events & Specials