Paid Media KPIs

Social Media has become a part of our lives. Over 90% of social media users’ time is wasted trying to figure out the latest algorithm and how to cheat it. Well, here are some paid ad types that can help you speed things up while you work on your social footprint.

Well, although it still has a role, CPI should no longer be the central metric to measure app marketing success. We don’t think advertisers should focus on it — so we’re not going to focus on it either.

Marketers and advertisers are now dealing with a heavily saturated app market and realizing the lifetime value of a user is more important than just high app install volumes. They understand that using more segmentation, more precision, and more data to more precisely target the right users is increasingly more important than finding just any user.

KPIs to Measure

Average Click-Through Rate (CTR) on Facebook by industry
Average Cost per Click (CPC) on Facebook by industry
Average Conversion Rate (CVR) on Facebook by industry
Average Cost per Action (CPA) on Facebook by industry

10 Strategies for B2B

Content marketing
LinkedIn
Google Ads
Facebook lead ads
Live chat
Live video
Facebook ThruPlay
Gated video
Personalized video
Free stuff

KPIs Based on Industry Trends

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