Crafting a good experience is like telling a good story Stories are core to various activities, tools and methods applied in UX. Stories are how we remember. We tend to forget bullet points (Robert McKee on HBR). Bullet points make as little of a good story as...
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a...
If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best...
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to...
Most mornings upon waking, I head into the Google My Business Forums and answer a few questions. I get that I am doing free work for Google but I have always found that there is some personal satisfaction helping other small businesses deal with the realities of...
