Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...
1. Hashtags are for search. Use hashtags that others will search for. A branded hashtag is most likely not searched for.2. Keep hashtags relevant to your post.3. Hashtags are NOT accessories! Don’t add them just to add them. Most posts look better without a...
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. The race to steal market share from Google in local search...
Unfortunately, your customers aren’t always going to be happy. Customer complaints are just an expected part of the job! But what do you do when an upset customer takes it to the next level? What’s your best course of action when customers are loud, angry, or...
Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for...
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach mass audiences. The brewer is rethinking the role of platforms long touted for their ability to deliver highly personalized messages. Digital...
