Casey C. Alcorn

Dream Dealers

Business Development & Casino Dealer/Manager

• Professionally trained by the ABC Casino School that can certify dealers.
• Corporate events, private parties, and fundraisers are my specialties as Casino Manager and Tournament Director.
• Certified in dealing poker, blackjack, roulette, craps, pai gow, and other casino games.
• In addition to being hands-on with all aspects of the events, I also assist with business development by growing our event schedule by gaining and retaining new clients as well as recruiting and training new dealers.

Cayseas

Director of Marketing & Operations

• Cayseas is a full-service marketing agency inspired by my previous marketing experience that offers branding, web design, social media, SEO, paid media, event marketing, email marketing, media buying, sales training, consulting, and analyzing businesses on multiple levels.
• Industry experience includes but is not limited to, food & drink, hospitality, HVAC, home improvement & repair, retail, eCommerce, events, and many more areas of expertise.
• Additional services for innovative campaigns based on campaign goals are available.

Betting Hero

Paid Media Specialist • Team Lead Sales Brand Ambassador

• Field Trainer of new Brand Ambassador Sales Representatives using eShots, Slack, & Google Suite.
• Relationship development with partnered bars and operators.
• New customer acquisition using promotional incentives for sports betting and social gaming apps including FanDuel, BetMGM, Ceasars, BetRivers, DraftKings, UnderDog, High 5, McLuck, etc.
• Managed paid media campaigns on X Ads (Twitter) leading to WordPress landing pages and set up new tracking metrics with UTMs for GA4 for optimization efficiency that resulted in increased marketing strategy effectiveness.

Elks Lodge #2148

Bartender, Local PR Committee & State Social Welfare Committee

• As a bartender and the Lead Trainer for new bar employees, additional responsibilities include but are not limited to receiving and organizing deliveries, merchandise sales, product inventory, shift reports, and new member recruiting.
• Volunteering on multiple committees allows me to assist in planning & promoting events, fundraising for local and state charity events, and Chairman to the Loyal Knight.

Creation Agency

Client Relations Manager

• Managed various B2B companies and introduced new marketing strategies including deep data analysis with optimization recommendations based on KPIs.
• Merging my previous experience of full-funnel marketing with lead-generation strategies that scaled and resulted in an increase of efficiency and ROI for both the agency and client allowed me to be introduced to new platforms built to execute campaigns for webinars, podcasts, emails, contingency workflows, paid media, and technical fulfillment.
• Proficient experience working with Slack, HubSpot, ClickUp, Asana, Google Analytics, Organic Social Media strategies, Meta (Facebook) Ads, LinkedIn Ads, etc.

Voice Media Group | V Digital Services | Phoenix New Times

National Senior Account Executive

• Parent company and Premier Google Partner, Voice Media Group, expanded my national agency sales to include partnered media outlets including V Digital Services, AdCellerant, Marijuana Marketing Experts, multiple Metropolitan newsweeklies, and various events.
• Trained new hires in multiple positions specializing in industries such as food & beverage, hospitality, events, home services, retail, auto, e-commerce, and more.
• Full funnel marketing experience with social media, reputation management, digital display and email programmatic advertising, event marketing, print, organic & local SEO, paid media, video marketing, website design & development, branding, and campaign development based on goals measured by KPI reporting using UTMs and pixel tracking.
• Preferred marketing strategist for multiple businesses including Sanderson Lincoln, Bosa Donuts, Roka Akor, etc.

EventVibe

Media Specialist

• Becoming the Media Specialist for Eventvibe was the initial role that introduced me to the marketing industry.
• I started with photographing major events that were being published as well as managing the main company website.
• This then provided me with the opportunity to start managing the promoters, dancers, and VIP guest lists for the clubs.
• My responsibilities expanded with the company when I created and maintained the social media channels for Eventvibe as well as their client pages in both San Diego and Arizona.