Casey C. Alcorn

Betting Hero

Sales Brand Ambassador

• Field Trainer of new Brand Ambassador Sales Representatives using eShots, Slack, & Google Suite.
• Relationship development with partnered bars and operators.
• New customer acquisition using promotional incentives for sports betting and social gaming apps including FanDuel, BetMGM, Ceasars, BetRivers, DraftKings, UnderDog, High 5, McLuck, etc.
• Managed paid media campaigns on X Ads (Twitter) leading to WordPress landing pages and set up new tracking metrics with UTMs for GA4 for optimization efficiency that resulted in increased marketing strategy effectiveness.

Cayseas

Director of Operations

• Cayseas is a full-service marketing agency inspired by my previous marketing experience that offers branding, web design, social media, SEO, paid media, event marketing, email marketing, media buying, sales training, consulting, and analyzing businesses on multiple levels.
• Industry experience includes but is not limited to, food & drink, hospitality, HVAC, home improvement & repair, retail, eCommerce, events, and many more areas of expertise.
• Additional services for innovative campaigns based on campaign goals are available.

Dream Dealers

Business Development & Casino Dealer/Manager

• Professionally trained by the ABC Casino School that can certify dealers.
• Corporate events, private parties, and fundraisers are my specialties as Casino Manager and Tournament Director.
• Certified in dealing poker, blackjack, roulette, craps, pai gow, and other casino games.
• In addition to being hands-on with all aspects of the events, I also assist with business development by growing our event schedule by gaining and retaining new clients as well as recruiting and training new dealers.

Elks Lodge #2148

Bartender, Local PR Committee & State Social Welfare Committee

• As a bartender and the Lead Trainer for new bar employees, additional responsibilities include but are not limited to receiving and organizing deliveries, merchandise sales, product inventory, shift reports, and new member recruiting.
• Volunteering on multiple committees allows me to assist in planning & promoting events, fundraising for local and state charity events, and Chairman to the Loyal Knight.

Creation Agency

Client Relations Manager

• Previously working remotely as Client Relations Manager at Creation Agency, I have been introduced to new B2B marketing approaches which have deep data analysis with optimization recommendations based on KPIs.
• As I immersed myself with new platforms built to execute strategies for webinars, podcasts, email campaigns, contingency workflows, paid media, and technical fulfillment, I was able to merge my previous experience of full-funnel marketing approaches with lead generation based strategies that scaled and resulted in an increase of efficiency and ROI for both the agency and the client.

Voice Media Group | V Digital Services | Phoenix New Times

Senior Account Executive

• Gaining the agency experience I received in this position, strategizing and selling full-funnel campaigns that specialize in working with multiple industries utilizing a variety of mediums, provided me with the needed resources for me to grow with my passion for marketing.
• The advantages of being a Premier Google Partner also gave me a leading edge over the latest knowledge and trends of today’s digital algorithms for digital advertising best practices.
• I assisted with training new hires in multiple positions and also ensured the efficiency of my clients’ success with their marketing campaigns as a whole.
• Specializing in working with industries such as food & beverage, automotive, events, home services, hospitality, manufacturing, retail, eCommerce, and others brought me to the top of the sales charts winning multiple awards nationally and was consistently requested to assist with beta testing new assets.

EventVibe

Media Specialist

• Becoming the Media Specialist for Eventvibe was the initial role that introduced me to the marketing industry.
• I started with photographing major events that were being published as well as managing the main company website.
• This then provided me with the opportunity to start managing the promoters, dancers, and VIP guest lists for the clubs.
• My responsibilities expanded with the company when I created and maintained the social media channels for Eventvibe as well as their client pages in both San Diego and Arizona.