Marketing • Communications • Advertising
Casey C. Alcorn
Unique opportunities have presented themselves and have provided me with a wide range of experience that includes specializing and working with B2B tech companies, multi-level marketing, network marketing, and affiliate-based companies, as well as B2C industries such as events, eCommerce, home services, auto, hospitality, retail, and more brought me to the top of the sales charts, ranking nationally and consistently requested to assist with beta testing new assets.
Cayseas is a full-service media agency inspired by my previous experience that offers social media fulfillment, reputation management, SEO, paid media, graphic design, website design & development, video marketing, media buying, brand identity, public relations, consulting, and analyzing businesses on multiple levels. Industry experience includes but is not limited to, B2B tech, education, non-profits, events, food & drink, hospitality, home services, home improvement & repair, plumbing, retail, eCommerce, retail, events, and many more areas of expertise. Additional services for innovative campaigns based on strategic goals are available as well as expert assistance to restricted industries such as medical marijuana and adult businesses.
Previously working remotely as Client Relations Manager at Creation Agency, I had been introduced to new B2B marketing approaches which inspired me to dive deeper into data analysis with optimization recommendations based on KPIs. As I immersed myself with new platforms built to execute strategies for webinars, podcasts, email campaigns, contingency workflows, paid media, and technical fulfillment, I was able to merge my previous experience of full-funnel marketing approaches with innovative lead generation based strategies that scaled and resulted in an increase of efficiency and ROI for both the agency and the client.
As a Senior Account Executive at Voice Media Group, V Digital Services, and Phoenix New Times, I was dedicated to full-funnel campaign strategy development and implementation. This included being an innovative analyst that specialized in working with multiple industries utilizing traditional, digital, and event marketing outlets scaled locally and nationally. This included anything from programmatic advertising to print publications to organic & local SEO to social media and everything in between. As a Premier Google Partner, paid media assets including hyperlocal and PPC with paid social, the level of access to the fulfillment team, it taught me how to take campaigns to the next level. Because of this, I developed a passion for the fulfillment side and started my own Agency, Cayseas, utilizing various partnerships and continue to do so today.
Because of this, I developed a true passion for the strategic planning and fulfillment of marketing where I started my own Agency, Cayseas, utilizing close partnerships and other third-party outlets as partners to help small and large businesses grow. Now I am recognized as a leader in my industry and I seek to continue helping more businesses grow with my extensive knowledge of full-funnel marketing strategies utilizing best practices.
Learn about my marketing experiences
My Experience
Cayseas
CEO & Founder
Cayseas is a full-service marketing agency inspired by my previous marketing experience that offers branding, web design, social media, SEO, paid media, event marketing, email marketing, media buying, sales training, consulting, and analyzing businesses on multiple levels. Industry experience includes but is not limited to, food & drink, hospitality, HVAC, home improvement & repair, retail, eCommerce, events, and many more areas of expertise. Additional services for innovative campaigns based on campaign goals are available.
2008 – Present
Dream Dealers
Business Development & Casino Dealer/Manager
Professionally trained by the ABC Casino School that can certify dealers. Corporate events, private parties, and fundraisers are my specialties as Casino Manager and Tournament Director. I am certified in dealing poker, blackjack, roulette, craps, pai gow, and other casino games. In addition to being hands-on with all aspects of the events, I also assist with business development by growing our event schedule by gaining and retaining new clients as well as recruiting and training new dealers.
2021 – Present
Elks Lodge #2148
Bartender, Local PR Committee & State Social Welfare Committee
As a bartender and the Lead Trainer for new bar employees, additional responsibilities include but are not limited to receiving and organizing deliveries, merchandise sales, product inventory, shift reports, and new member recruiting. Volunteering on multiple committees allows me to assist in planning & promoting events, fundraising for local and state charity events, and Chairman to the Loyal Knight.
2022 – Present
Creation Agency
Client Relations Manager
Previously working remotely as Client Relations Manager at Creation Agency, I have been introduced to new B2B marketing approaches which have deep data analysis with optimization recommendations based on KPIs. As I immersed myself with new platforms built to execute strategies for webinars, podcasts, email campaigns, contingency workflows, paid media, and technical fulfillment, I was able to merge my previous experience of full-funnel marketing approaches with lead generation based strategies that scaled and resulted in an increase of efficiency and ROI for both the agency and the client.
2019 – 2021
Meningitis Foundation of America
Director of Marketing
Responsibilities include overseeing all departments relating to marketing, communications, and technology while growing a community to provide virtual support groups and forums to connect people from across the world relating to meningitis. The 501c3 non-profit benefits the meningitis community by promoting education, vaccination, and eradication of meningitis in any and all forms.
2019 – 2022
Voice Media Group | V Digital Services | Phoenix New Times
Senior Account Executive
Gaining the agency experience I received in this position, strategizing and selling full-funnel campaigns that specialize in working with multiple industries utilizing a variety of mediums, provided me with the needed resources for me to grow with my passion for marketing. The advantages of being a Premier Google Partner also gave me a leading edge over the latest knowledge and trends of today’s digital algorithms for digital advertising best practices. I assisted with training new hires in multiple positions and also ensured the efficiency of my clients’ success with their marketing campaigns as a whole. Specializing in working with industries such as food & beverage, automotive, events, home services, hospitality, manufacturing, retail, eCommerce, and others brought me to the top of the sales charts winning multiple awards nationally and was consistently requested to assist with beta testing new assets.
2014 – 2018
EventVibe
Media Specialist
Becoming the Media Specialist for Eventvibe was the initial role that introduced me to the marketing industry. I started with photographing major events that were being published as well as managing the main company website. This then provided me with the opportunity to start managing the promoters, dancers, and VIP guest lists for the clubs. My responsibilities expanded with the company when I created and maintained the social media channels for Eventvibe as well as their client pages in both San Diego and Arizona.
2008 – 2013
Optimizing Businesses of Every Kind, Every Size. Are You Next?
Certifications
My Skills
- Full-Funnel Marketing & Advertising Strategy & Execution
- Sales & New Business Development
- Account & Project Management
- Campaign Strategy & Marketing Communications
- Customer Service & Team Management
- Branding & Market Research
- Organic Social Media, Outreach & Networking
- Digital & In-Person Event Planning & Management
- Website Design & Development
- Search Engine Optimization (SEO)
- Paid Media Strategy, Execution & Analyzation
- Display, Video, & Native Advertising
- Photography
Experience With Platform Management
- Adobe Creative Suite
- Microsoft Office
- WordPress & WooCommerce
- Media Buying, PR, Programmatic Advertising
- Ad Exchanges, Demand Side Platforms, DMP & SSP
- Webinars, Podcasts & Event Management
- Demand Lead Generation
- Social Media Management
- Paid Social, Search, Display & Video
- Content & Video Marketing
- Email Marketing with Landing Pages & Workflow Execution
- Campaign Automation & Data Analyzation
Awards & Education
Account Executive of the Month
Phoenix New Times
Top performer to receive monthly award.
July 2017
January 2017
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
July 2015
June 2015
May 2015
April 2015
December 2014
November 2014
October 2014
September 2014
August 2014
Account Executive of the Quarter
Phoenix New Times
Top performer to receive quarterly award.
1st Quarter 2016
2nd Quarter 2015
4th Quarter 2015
3rd Quarter 2014
4th Quarter 2014
Rookie of the Year
Phoenix New Times
Top first year “Rookie” performer to receive yearly award.
2014
National Sales Competition Winner
Phoenix New Times & AdCellerant
Top seller nationally resulting in a all-expense paid trip to Cancun/Cabo for two.
2017
Phoenix New Times & AdCellerant
Top Seller nationally resulting in a all-expense paid trip to Chicago for Lollapalooza for two.
2016
Walter Cronkite School of Journalism & Mass Communications
Arizona State University | Tempe, AZ
Mass Communications & Media Studies
2004 – 2015
Associates of Arts & General Studies
Scottsdale Community College | Scottsdale, AZ
Photography, Interior Design & General Studies
2006 – 2008
Associates of Arts & General Studies
Rio Salado Community College | Tempe, AZ
Dual enrollment in high school for college credits
2002 – 2004
2014
Alpha Gamma Delta
Arizona State University Sorority | Vice President Nomination
2008
Study Abroad
Interior Design & Photography in Paris, France