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Consumer behavior and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.

In many countries, including the U.S., more Google searches take place on mobile devices than on computers.

https://think.storage.googleapis.com/docs/4-new-moments-every-marketer-should-know.pdf

4-new-moments-every-marketer-should-know

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