Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing.
Today, digital marketers believe they have to choose between scale and precision targeting.
This white paper, from Oracle Data Cloud, offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While Oracle found that maximizing reach is important, it’s all about Relevant Reach.
Readers will learn how to harness the power of Relevant Reach by carefully crafting an audience of the highest-potential buyers with data-driven targeting to push better campaign results.
Download here: ORA_1702_RelevntRch