Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing. Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the...
Some other display ads may be converted automatically to the new format when users are nearby. Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in...
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear...
Good on page SEO strategies come in all shapes and sizes, but these are proven. #1 Keywords Are Key, How to Choose Them So much time and effort on optimizing websites with keywords that are not being searched. You should invest your time and energy in finding the best...
Starting the sales conversation – 5 Questions to ask your client to get the ball rolling: 1. Do you want to be found on google? 2. Do you want people to walk into your business? 3. Are you interested in getting more people to your website? 4. How does website...
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality. The conversation...
