Thought to share….Here is a Great example of a company creating a KEYWORD, a marketplace and driving people deeper down the funnel.
84 Lumber did the SUPER BOWL commercial for JOURNEY 84, their take on immigration and community partnership.
It was an odd commercial and they wanted you/us to go to www.journey84.com to “finish” the commercial.
So, instead, I typed in Lumber 84 to see what they did as far as business goes.
And they “re-targeted” the keyword LUMBER 84 with a PPC ad word to serve a JOURNEY84.com ad.
Think about how this might work on your paid account.
If your client is doing outdoor or print or anything, and their consumers google their name or “KEYWORD”, we should be serving them PPC ads.