It’s well known that digital media audiences have increased their consumption of mobile video in recent years, but it might be more accurate to say that mobile video is consuming digital media. This past September, Facebook told The New York Times that a full three...
Misunderstood Metrics: Time on Page / Session Duration How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing how long people stayed on your site or on individual pages is not as obvious as it first appears. This...
Local SEO should be the first priority for local business owners looking to boost their marketing efforts. The success of your business depends on it. When you’re not an expert at local search engine optimization, you’ll find many inconsistencies in the industry. Some...
After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer. July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to...
Unfortunately, your customers aren’t always going to be happy. Customer complaints are just an expected part of the job! But what do you do when an upset customer takes it to the next level? What’s your best course of action when customers are loud, angry, or...
Nearly two-thirds of US households now have a connected TV device and usage – especially among 18-24 year-olds – is climbing rapidly. In January 2017, 18%, or 21 million homes, used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of...
Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for...
Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach mass audiences. The brewer is rethinking the role of platforms long touted for their ability to deliver highly personalized messages. Digital...
As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...
