You May Be Too Late To Save Your Site With The Next Google Panda Refresh
by Barry Schwartz
Yea, we are all waiting for the next Google Panda refresh, we have been told time and time again it is coming soon.
But as you know, it has not yet come.
The thing is, it may already be too late to make changes to your site for this Panda refresh cycle. What I mean by that is that if your site was hit by the last Panda update and today you decide to refresh all your content by having experts write the most authoritative and useful content pieces, it still may be too late. Google may have already run all the data for the Panda refresh but they have not yet pushed the release. There are many stages of a Panda update and if it is coming soon, I suspect the data aspect has already been refreshed and the Panda score your site has, probably is set in stone for the upcoming Panda 4.2 or Panda 5 (whatever we name it).
I asked Gary Illyes from Google about this on Twitter last night:
And unlike Gary, he did not answer the direct question. He gave a Google-like response and avoided the question. He basically said keep improving your site, stop focusing on specific Panda refreshes. The lack of an answer, to me, implies it is too late. But I am just reading into the lack of the response.
Here are his responses when I pestered him last night about this:
The second response means that although you are hit by Panda, other algorithms might take notice and you may see a small gradual increase.
Either way, I think any changes you make today won’t be recognized in the next Panda refresh. I can be wrong but that is my gut.