You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand.

So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start…

1. Focusing too little on your content

Think about your search habits. When you run a search, how often do you look at the second or third page of results? Exactly. That’s why SEO — and the content you put on your website — is so important.

2. Focusing too much on SEO

Back in the day, getting to the top of the search rankings was as simple as having the right keyword combos in your content. And the more you mentioned those keywords, the better. It made for pretty stilted content. Flash forward to today and keyword stuffing will get you kicked down the rankings, rather than up. Google has learnt context — and rewards sites that produce quality content that answers users’ search queries.

3. Not thinking about your reader

It’s essential to think about the type of reader who will be visiting your website. What do they want? What are they searching for? What problem do they need to solve? What are their fears and desires? Their ambitions and needs?

Google and all the rest of them are phenomenally good at making sense of your content and matching it to relevant searches. So think about what your reader is searching for and frame your content accordingly.

4. Plagiarising content

Pilfering content from another website without their permission is illegal. And you will sink down the search rankings like an anchor to the seabed. In extreme cases your entire site may be de-indexed, making it impossible to find through search.

5. Duplicated content

By this we mean having identical content on different pages of your website. Google doesn’t like it. It wants you to be original, so get your creative cap on.

6. Ignoring the tag</p> <p>Your <title> tag tells search engines – and readers – what your page is about. It will be displayed on the search results pages, and in your visitor’s browser tab, so make sure it’s clear to incentivise those clicks.</p> <p>7. Making the navigation too complicated</p> <p>It goes without saying that web users want websites that are clear, logical and easy to click around. But did you know Google prefers simple navigation too? It makes it easier for its search bots to crawl and index your content – so there’s more chance of your website being returned in the search results.</p> <p>8. Not optimising for mobile</p> <p>Google recently rolled out one of the single biggest changes to its algorithm ever. In a nutshell, it now favours websites that are optimised for mobile devices like tablets and smartphones. Put it this way: if your competitor’s website is mobile-ready and yours isn’t, it probably won’t be you that gets the clicks.</p> <p>MORE: Why your website must be ready for Google’s mobile algorithm update</p> <p>9. Forgetting about SEO optimisation for your images</p> <p>Google’s search bots are pretty clever, but they don’t have eyes. Give your images descriptive file names — for example, leather-chair.jpg rather than img201752 — and use alt-text to explain what your image portrays. Sure, a picture says a thousand words. But a short sentence to explain it will go a long way.</p> <p>10. Getting obsessed with traffic volume</p> <p>If you run a high street shoe shop, you don’t want it to be full of people who have no intention of buying shoes. The same applies online. Attracting oodles of visitors shouldn’t be your goal. The aim of the game is to attract the right type of visitors – i.e. your target audience. Keep your content relevant to your products, services and the problems of your audience.</div> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">Source: http://blogs.constantcontact.com/seo-mistakes-to-avoid-uk/?mkt_tok=3RkMMJWWfF9wsRonv6TOZKXonjHpfsX56%2BgtXqSxiokz2EFye%2BLIHETpodcMTcZrMrvYDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D</div> </div> </div> </div> </div> </div> </div> </div> <div class="et_post_meta_wrapper"> </div> </article> </div> </div> </div> </div> <span class="et_pb_scroll_top et-pb-icon"></span> <footer id="main-footer"> <div class="container"> <div id="footer-widgets" class="clearfix"> <div class="footer-widget"><div id="text-1013" class="fwidget et_pb_widget widget_text"><h4 class="title">Contact</h4> <div class="textwidget"><p><a href="https://www.cayseas.com/contact/">3260 North Hayden Road<br /> Suite 210<br /> Scottsdale, AZ 85251<br /> info@cayseas.com</a></p> </div> </div></div><div class="footer-widget"><div id="categories-9" class="fwidget et_pb_widget widget_categories"><h4 class="title">Browse Trends</h4><form action="https://www.cayseas.com" method="get"><label class="screen-reader-text" for="cat">Browse Trends</label><select name='cat' id='cat' class='postform'> <option value='-1'>Select Category</option> <option class="level-0" value="4">Advertising</option> <option class="level-0" value="106">Cayseas Blog Posts</option> <option class="level-0" value="61">MMJ Marketing</option> <option class="level-0" value="16">Mobile</option> <option class="level-0" value="15">PPC</option> <option class="level-0" value="13">Programmatic</option> <option class="level-0" value="8">Reputation Management</option> <option class="level-0" value="20">Restaurants</option> <option class="level-0" value="12">Sales</option> <option class="level-0" value="3">SEO</option> <option class="level-0" value="6">Social Media</option> <option class="level-0" value="21">Websites</option> </select> </form><script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "cat" ); function onCatChange() { if ( dropdown.options[ dropdown.selectedIndex ].value > 0 ) { dropdown.parentNode.submit(); } } dropdown.onchange = onCatChange; })(); /* ]]> */ </script> </div></div><div class="footer-widget"><div id="text-1012" class="fwidget et_pb_widget widget_text"><h4 class="title">Credentials</h4> <div class="textwidget"><p><img decoding="async" src="https://www.cayseas.com/wp-content/uploads/google-partner-badge.png"/></p> </div> </div></div><div class="footer-widget"><div id="nav_menu-6" class="fwidget et_pb_widget widget_nav_menu"><h4 class="title">Quick Links</h4><div class="menu-quick-links-container"><ul id="menu-quick-links" class="menu"><li id="menu-item-5267" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-5267"><a href="https://www.cayseas.com/">Home</a></li> <li id="menu-item-5264" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5264"><a href="https://www.cayseas.com/about/">About</a></li> <li id="menu-item-5266" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5266"><a href="https://www.cayseas.com/services/">Services</a></li> <li id="menu-item-6517" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6517"><a href="http://employees.cayseas.com/">Employees</a></li> </ul></div></div></div> </div> </div> <div id="footer-bottom"> <div class="container clearfix"> <ul class="et-social-icons"> <li class="et-social-icon et-social-facebook"> <a href="https://www.facebook.com/cayseasdotcom/" class="icon"> <span>Facebook</span> </a> </li> <li class="et-social-icon et-social-twitter"> <a href="https://twitter.com/Cayseasdotcom" class="icon"> <span>X</span> </a> </li> </ul><div id="footer-info">© 2024 Cayseas, LLC | All Rights Reserved | Designed by <a href="https://cayseas.com">Cayseas Marketing Agency</a></div> </div> </div> </footer> </div> </div> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/5059623.js"></script> <!-- End of HubSpot Embed Code --> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5JF5JGQ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --><link rel='stylesheet' id='wp-block-library-css' href='https://www.cayseas.com/wp-includes/css/dist/block-library/style.min.css?ver=6.4.3' type='text/css' media='none' onload="media='all'" /> <script type="text/javascript" src="https://www.cayseas.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.cayseas.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" id="jquery-js-after"> /* <![CDATA[ */ jqueryParams.length&&$.each(jqueryParams,function(e,r){if("function"==typeof r){var n=String(r);n.replace("$","jQuery");var a=new Function("return "+n)();$(document).ready(a)}}); /* ]]> */ </script> <script type="text/javascript" id="divi-custom-script-js-extra"> /* <![CDATA[ */ var DIVI = {"item_count":"%d Item","items_count":"%d Items"}; var et_builder_utils_params = {"condition":{"diviTheme":true,"extraTheme":false},"scrollLocations":["app","top"],"builderScrollLocations":{"desktop":"app","tablet":"app","phone":"app"},"onloadScrollLocation":"app","builderType":"fe"}; var et_frontend_scripts = {"builderCssContainerPrefix":"#et-boc","builderCssLayoutPrefix":"#et-boc .et-l"}; var et_pb_custom = {"ajaxurl":"https:\/\/www.cayseas.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/www.cayseas.com\/wp-content\/themes\/Divi\/images","builder_images_uri":"https:\/\/www.cayseas.com\/wp-content\/themes\/Divi\/includes\/builder\/images","et_frontend_nonce":"25ef4dc810","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","et_ab_log_nonce":"df421a5a95","fill_message":"Please, fill in the following fields:","contact_error_message":"Please, fix the following errors:","invalid":"Invalid email","captcha":"Captcha","prev":"Prev","previous":"Previous","next":"Next","wrong_captcha":"You entered the wrong number in captcha.","wrong_checkbox":"Checkbox","ignore_waypoints":"no","is_divi_theme_used":"1","widget_search_selector":".widget_search","ab_tests":[],"is_ab_testing_active":"","page_id":"7329","unique_test_id":"","ab_bounce_rate":"5","is_cache_plugin_active":"yes","is_shortcode_tracking":"","tinymce_uri":"https:\/\/www.cayseas.com\/wp-content\/themes\/Divi\/includes\/builder\/frontend-builder\/assets\/vendors","accent_color":"#000000","waypoints_options":[]}; var et_pb_box_shadow_elements = []; /* ]]> */ </script> <script type="text/javascript" src="https://www.cayseas.com/wp-content/themes/Divi/js/scripts.min.js?ver=4.24.2" id="divi-custom-script-js"></script> <script type="text/javascript" src="https://www.cayseas.com/wp-content/themes/Divi/js/smoothscroll.js?ver=4.24.2" id="smoothscroll-js"></script> <script type="text/javascript" src="https://www.cayseas.com/wp-content/themes/Divi/core/admin/js/common.js?ver=4.24.2" id="et-core-common-js"></script> </body> <script>'undefined'=== typeof _trfq || (window._trfq = []);'undefined'=== typeof _trfd && (window._trfd=[]),_trfd.push({'tccl.baseHost':'secureserver.net'},{'ap':'cpsh-oh'},{'server':'p3plzcpnl489514'},{'dcenter':'p3'},{'cp_id':'1091482'},{'cp_cache':''},{'cp_cl':'8'}) // Monitoring performance to make your website faster. If you want to opt-out, please contact web hosting support.</script><script src='https://img1.wsimg.com/traffic-assets/js/tccl.min.js'></script></html>