Storytelling Principles to Improve Your UX

Crafting a good experience is like telling a good story Stories are core to various activities, tools and methods applied in UX. Stories are how we remember. We tend to forget bullet points (Robert McKee on HBR). Bullet points make as little of a good story as...

3 reasons SEO belongs at the beginning of a project, not the end

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a...

Adobe is finally, finally, killing Flash

Adobe has finally acknowledged what the rest of us have known for years: Flash needs to die. The software giant plans to stop supporting and updating Flash Player by 2020, according to a statement from the company. Sites that use Flash will continue to work through...

How and When to Use the H1 Tag on Your WordPress Website

If you’ve ever done any research on search engine optimization, you’ve probably come across mentions of the H1 tag. But what is the H1 tag, where does it show up, and how should you actually use it to make your site better? In this post, I’ll get into some best...