Where Did Snapchat Go Wrong?

Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for...

HOW MUCH DOES BRANDING COST?

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace. What’s more, budgets vary depending on...

The Media and Internet Habits of Moms in 2017

Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. The report was based on data from a survey of 284 women in the United...

How to Make Your Marketing Personal (But Not Creepy and Weird)

Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. This is, in part, because you have access to thousands of pieces...