Turn objections into opportunities: 3 steps

Some salespeople view every objection as an obstacle moving them further away from winning a prospect’s business. But successful salespeople realize that beneath the surface, objections may hold the key to understanding what motivates a buyer’s reluctance. They use...

HOW MUCH DOES BRANDING COST?

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace. What’s more, budgets vary depending on...

Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape

Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011. The martech space continues to grow at a huge rate, as evidenced by the nearly 5,000 companies included in latest Marketing Technology Landscape...

The Media and Internet Habits of Moms in 2017

Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research and Triton Digital. The report was based on data from a survey of 284 women in the United...

Digital on SMBs’ Minds? Maybe Not So Much.

You might think digital media is top-of-mind for SMBs. But when you ask an open-ended question about how local media companies can help with their marketing needs, the floodgates open to a torrent of frustrations. The comments come from a massive SMB survey that got...

Uber CEO Emailed ‘Sex Rules’ to Employees Before Company Retreat

As Uber tries to reinvent its toxic corporate culture, a reminder of just how bad things were came back to haunt CEO Travis Kalanick and his “Uberettos” (the internal word for die-hard Uber employees) today. In an email from 2013, obtained by Recode, Kalanick laid out...