Where Did Snapchat Go Wrong?

Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for...

HOW MUCH DOES BRANDING COST?

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace. What’s more, budgets vary depending on...

How to Make Your Marketing Personal (But Not Creepy and Weird)

Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. This is, in part, because you have access to thousands of pieces...

Uber CEO Emailed ‘Sex Rules’ to Employees Before Company Retreat

As Uber tries to reinvent its toxic corporate culture, a reminder of just how bad things were came back to haunt CEO Travis Kalanick and his “Uberettos” (the internal word for die-hard Uber employees) today. In an email from 2013, obtained by Recode, Kalanick laid out...

Client’s Questions from Kurtis

Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...