Uber CEO Emailed ‘Sex Rules’ to Employees Before Company Retreat

As Uber tries to reinvent its toxic corporate culture, a reminder of just how bad things were came back to haunt CEO Travis Kalanick and his “Uberettos” (the internal word for die-hard Uber employees) today. In an email from 2013, obtained by Recode, Kalanick laid out...

Client’s Questions from Kurtis

Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...

Is the way you think about reach outdated?

Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing. Today, digital marketers believe they have to choose between scale and precision targeting. This white paper, from Oracle Data Cloud, offers the...

5 Questions Marketers Should Ask in 2017

With the new year right around the corner, we asked a dozen marketing and agency execs, hailing from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans. Am I focused on the right metrics for a...