Client’s Questions from Kurtis

Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...

Full path ROI: Aligning attribution models with the buyer’s journey

Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is...

What You Should Know about Programmatic Advertising

If you’ve been using paid search for a while and haven’t tried “programmatic” ads, now could be a good time for a change. Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to...

Facebook to show ads to non-users

By: Jessica Guynn http://www.azcentral.com/story/tech/news/2016/05/27/facebook-show-ads-non-users/85019300/ SAN FRANCISCO — Facebook says it will help marketers show ads to all Internet users who visit websites or mobile apps that are in its ad network, not just...