Why you should be using programmatic native ads

Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting...

Device ID Differentiators

What sets Device ID (DID) targeting apart from competitors like Cuebiq and MaxPoint? Larger Scale (250M+ unique device IDs) Patented Match to Household Address tech gives precise Demographic Insight Credit Scores Financing Homeowner/Mortgage Income Age Ethnicity...

What is Connected TV?

Nearly two-thirds of US households now have a connected TV device and usage – especially among 18-24 year-olds – is climbing rapidly. In January 2017, 18%, or 21 million homes, used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of...

A Brand Marketer’s Guide to Programmatic

As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...

Developing the Best Targeting Strategy with our new Device ID Targeting

Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains,...