SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. A question we are often asked is, “Which is better:...

NEW! Promoted Facebook Live Video

NEW from FB! As of June 8th, we’ve rolled out the ability for verified Pages (with a blue badge) to promote a Facebook Live video during the broadcast. Previously, live videos could only be promoted with ads after the live broadcast ended. We are seeing great...

The AdWords 2017 roadmap is loaded with artificial intelligence

What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. Google recently shared their 2017 AdWords product roadmap at Google Marketing...

CROSS-DEVICE REMARKETING WITH GOOGLE ANALYTICS LAUNCHING MAY 15, 2017

Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection: Cross-device remarketing GA notification Many of you have been waiting for this for so long! Finally, advertisers will be able to re-target a user...

2017 Update to Remarketing with Google Analytics

Recently, Google Analytics sent out emails to users related to their use of Remarketing with Google Analytics to inform that they might need to update their Privacy Policy of their websites. This is because the remarketing functionalities of Google Analytics service...