Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results. In a 2013 survey of 1,000 Americans, conducted by...

Client’s Questions from Kurtis

Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...

Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent...

Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Amazon and Yelp expected to see biggest search revenue growth rates in US. Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar...

Seriously, Google, can you just make exact match exact?

In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. In case you haven’t heard, Google has decided to ignore function words...