The 25 Most Expensive AdWords Keywords (And Why They’re So $$$)

You know who makes a lot of money? Google. The funny thing is, most of their considerable profits effectively come in the form of micro-payments – hundreds of thousands of companies paying pennies or dollars per click, every time a potential new customer clicks one of...

CROSS-DEVICE REMARKETING WITH GOOGLE ANALYTICS LAUNCHING MAY 15, 2017

Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection: Cross-device remarketing GA notification Many of you have been waiting for this for so long! Finally, advertisers will be able to re-target a...

2017 Update to Remarketing with Google Analytics

Recently, Google Analytics sent out emails to users related to their use of Remarketing with Google Analytics to inform that they might need to update their Privacy Policy of their websites. This is because the remarketing functionalities of Google Analytics service...

Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent...