Where Did Snapchat Go Wrong?

Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for...

The Periodic Table of SEO Success Factors: 2017 edition now released

Mobile, direct answers & site speed factors gain greater weight. Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in...

Developing the Best Targeting Strategy with our new Device ID Targeting

Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains,...

NEW! Promoted Facebook Live Video

NEW from FB! As of June 8th, we’ve rolled out the ability for verified Pages (with a blue badge) to promote a Facebook Live video during the broadcast. Previously, live videos could only be promoted with ads after the live broadcast ended. We are seeing great...