Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results. In a 2013 survey of 1,000 Americans, conducted by...

SEO and social: 1 + 1 = 3

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results. The recent SMX West conference had many awesome sessions, and today I’m going to provide...

Client’s Questions from Kurtis

Team: I had a client I am selling a bunch of stuff to (INCLUDING MOTHER PRINT) ask me this question below. So I wanted to share with you all incase you get a similar question. And I want to share so you all can form your own answer and REALLY UNDERSTAND the value of...

TEN BENEFITS OF LOCAL SEO

Your business wants to reach out to people in your immediate area. You don’t need search engine optimization because you don’t want or need customers from Kansas trying to find your Excavating business in Texas, right? Actually, SEO isn’t just for companies that want...

Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent...