A Brand Marketer’s Guide to Programmatic

As consumers embrace new digital devices, the rules of brand engagement are evolving. To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measureable ads—at scale. This five-part guide will...

The Periodic Table of SEO Success Factors: 2017 edition now released

Mobile, direct answers & site speed factors gain greater weight. Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in...

HOW MUCH DOES BRANDING COST?

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace. What’s more, budgets vary depending on...

Marketing with intent: The combined power of SEO and content

Highlights from below: Navigational: The user knows a brand and uses Google or another search engines to find that specific website (e.g., “Microsoft”). Informational: The user wants to learn something about a company, product, or service (e.g., “how much does...