What is Connected TV?

Nearly two-thirds of US households now have a connected TV device and usage – especially among 18-24 year-olds – is climbing rapidly. In January 2017, 18%, or 21 million homes, used an Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of...

Where Did Snapchat Go Wrong?

Snapchat’s been in the news for the last year or two for a number of reasons. Whether it’s been to discuss the popularity of DJ Khaled, their incredibly publicised and talked about IPO, their advertising platform that hasn’t quite made the cut for...

The $6B Ad Fraud Problem

On May 17th the Interactive Advertising Bureau (IAB) introduced a new program aimed to combat the $6B ad fraud problem. The mission of the new program, called ads.txt project, is to eliminate ad fraud through increased transparency in the programmatic ecosystem....

Developing the Best Targeting Strategy with our new Device ID Targeting

Our new product, Device ID (DID) Targeting, allows you to target your consumers who visited specific locations (polygons on a map) during specific date ranges. This is similar to our current “Lookback” product, but with a number of performance and flexibility gains,...

HOW MUCH DOES BRANDING COST?

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace. What’s more, budgets vary depending on...