NEW from FB!

As of June 8th, we’ve rolled out the ability for verified Pages (with a blue badge) to promote a Facebook Live video during the broadcast. Previously, live videos could only be promoted with ads after the live broadcast ended.

We are seeing great examples of marketers experiment with live video on Facebook. Some brands are using Live as a medium for major events, including access to exclusive behind-the-scenes experiences, product launches, and how-to tutorials. Additionally, some brands are using Live to activate existing sponsorships and endorsements. Now, by promoting your live broadcast, you’ll have the ability to increase distribution of these efforts to more of the people you care about while they’re happening.

We’re excited to see how brands use live video on Facebook. We look forward to partnering with you to measure the impact of live video and build best practices for driving business results.