The Algorithm for instagram is changing to one that is more like Facebook. It is becoming more and more important for clients that depend on Social media for their marketing campaigns to have someone knowledgeable run it for them.
By: Jefferson Graham
Instagram, the no. 1 photo sharing app, is about to change the way it displays photos.
The Facebook owned firm will be rolling out a new system that ditches the old way–chronological listings, for an algorithm.
In other words, now Instagram will show you photos it thinks you want to see.
The new algorithm was announced last week, but is being currently tested with just a small percentage of Instagram’s 400 million monthly users. Most Instagrammers won’t see changes to their news feeds for weeks, if not months, says Instagram spokesperson Gabe Madway.
Photographer Jasmine Star has looked into the new algorithm, and how it will affect the user experience. She wrote a terrific blog post about it, and explains in the accompanying video and audio what the changes mean to users and small business owners.
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” Instagram said in a blog post. “As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”
In other words, bBased on how active the post is, if there are a lot of comments and likes, that will be shown first to viewers,” says Star. That’s similar to how it works with Facebook. Instagram is a unit of the social network.
“At the end of the day, the people who will benefit the most are advertisers,” says Star. “You pay to play, and the more you pay, the more people will be seeing you.”
In announcing the changes, Instagram said it was making the move because most users miss 70% of what people post–a function of how many times they check the app to keep up with what’s new.
“The goal is to make sure you see what you want to see,” says Madway. “People think they’re seeing everything, but they’re not.”